Getting to ‘The Point’ in Interactive Digital Experiences

Gesture is the common language between an interactive digital experience and a user.


Each movement communicates a cause and effect – a code or an algorithm that instructs the content to do what it needs to do. As the world begins to reopen, touchless interactions based on gesture and movement are becoming more of a necessity.


During the R&D process of a new project, we explored touchless interaction through one of the most basic yet versatile gestures: the point.

How does it work?

What's the point?

Where to use point?