900 North Michigan Shops Digital Art Installation

Spearheaded by ESI Design, our team took on the challenge to develop a massive real-time digital canvas embedded in the 900 North Michigan Shops’ ceiling, inviting visitors to look up, into moments of delight.

Powered by our RealMotion platform, the 190-foot long media feature divided into ten sections reveals dynamic and evocative content. From lifelike flocks of birds which will never fly the same way twice, to bristling trees growing brighter by daylight – data storytelling is the star of the show.

Visible from all seven floors of the atrium, the ultra-high definition canvas also serves as an innovative marketing tool. Thanks to a highly configurable solution, the space can showcase branded content and local works of art from one moment to the next!

“The mesmerizing content continuously evolves thanks to our RealMotion platform. Data storytelling creates a unique experience at each and every visit!”

900 North Michigan Shops

900 North Michigan Shops Digital Art Installation

Residing on the north end of Chicago’s vibrant Magnificent Mile, 900 North Michigan Shops is an architecturally stunning 450,000 SF property with seven levels offering guests an unprecedented shopping experience. The 900 North Michigan Shops features more than 70 luxe retailers in some of their most elegant facilities, including a two-level Gucci, MaxMara, J.Crew and Michael Kors, and more. The soon-to-be-reimagined property will be an urban destination infused with artistic moments and cultural experiences.