Antron NeoCon Showroom Immersive Environment

Float4 collaborated with design firm Perkins + Will to create an award-winning brand experience for the Antron Showroom at the NeoCon Trade Show, North America’s largest design conference for commercial interiors. The project was comprised of three activations within a custom fabricated environment showcasing a variety of themes of colors, shapes and patterns. As visitors explored the space, their surroundings came to life through a combination of motion detection and audio-reactive components to create a sense of awe and wonder.