One World Observatory: Immersive Experience

Float4 designed, produced and integrated a new multimedia visitor experience at One World Observatory. Thus presenting a narrative voyage through the past, present, and future of New York City.

Firstly, the Global Welcome Center of One World Observatory introduces guests to an interactive and data-driven visual installation on a high resolution LED display of monumental proportions. The content relies on a live data feed from the ticketing system to greet each visitor in their language of origin. 

Secondly, the Welcome Wall displays and celebrates the starting points for each visitor’s journey and is customizable for VIP’s or special events. 

Then, the Reflection Screen gives visitors a bird’s eye view of One World Trade Center. This is done on a multi-faceted custom-built projection screen using stylized 3D content.

The Horizon Grid is a digital mosaic of over 140 LCD displays. It presents a brief history of Lower Manhattan through a thoughtfully animated audiovisual journey. Therefore, the Grid introduces historic events and locations viewable from the observatory. 

Furthermore, the Portal Wall presents a contemporary view of the World Trade Center Plaza. This includes future developments such as 5 World Trade Center and the Perlman Center for the Arts.

Lastly, we redesigned digital signage content for the box office and sales kiosks. These displays inform visitors of visibility conditions at the top in real time.

Image credits: courtesy of One World Observatory.

Legends &
One World Observatory

One World Observatory: Immersive Experience

A world-renowned attraction, One World Observatory is located at the top of One World Trade Center and provides guests with unique, panoramic views of New York City, its most iconic sites, and surrounding waters from 1,250 feet. A thrilling journey to the top and an awe-inspiring reveal of the seemingly endless view evokes feelings of pride, hope, and resilience. Live interactive experiences showcase the City’s deep history and varied cultures.