The New Desjardins Space : Brand Experience Centre
Float4 designed, produced and integrated the Desjardins Space digital experience in 2014. Since then, more than 45,000 people have visited. In 2020 we were brought back for a content refresh that would establish the space as a brand experience centre by showcasing the Desjardins culture and five core themes.
The Space features two large screens that complement each other and bring the space together.
The Call Wall, which is visible to the public, is a window into another world; a gateway into the visual aesthetic of the Desjardins Space. Float4 designed surrealist, modern universes that artistically represent the five themes, inspiring contemplation. Particles appear and move with a visitor when they walk past the screen, creating an atmosphere of surprise, connection and interest. This large screen also displays artwork from the Desjardins private art collection during special events.
Employees use the Interactive Screen for presentations at Desjardins Space. When not in use, the screen invites visitors to learn about Desjardins’ themes. Using the touch-screen, visitors can pick a theme and scroll through a mini-lesson composed of video and text slides. At the end of the lesson, visitors can take a quiz on the subject.
Two RealMotion™ Servers were used to manage the interactive content.