The Montreal creative company Float4 did a refresh of the lobby creative earlier this year, and now it has pushed out visuals of a new creative piece built around the old tale of Little Red Riding Hood.

This piece continues to immerse guests in a fantasy world. This time, our titular main character explores mysterious forests and encounters various predatory creatures before finding her way through a magical door to a new luminous environment.

This is an interesting use of an LED video wall at the front of a very public bank branch – the TD Canada Trust branch at Toronto’s Union Station, a hub for passenger rail, commuter rail and commuter buses, as well as a main subway stop.

The branch has a big 12 foot by 6 foot LED display with original creative developed by Montreal’s Float4. The creative integrates a variety of data sources to reflect downtown Toronto’s weather in real time.

Offering more than beautiful city views, the View Boston experience was crafted with a focus on accessibility.

From text-to-speech available in 9 languages to intuitive, adjustable user interfaces, Float4 & Electrosonic 's goal was to create an experience that could be enjoyed by all.

Discover more about our accessibility strategy on Blooloop !

Our partners on this project also include: Nanolumens - LED Visualization Solutions JRA Boston Properties (BXP) FrankNDesign

Excited to be joining forces with Investissement Québec for another year of IAAPA!

Connect with our team at the Quebec booth #883 or meet up with us at the Themed Entertainment Association International Mixer tomorrow evening.

+ Join us also at booth #2065 to check out some of the interactive pieces we created for our partners at Electrosonic.

Discover one of Float4's latest projects View Boston, a remarkable 59,000-square-foot observatory at the iconic Prudential Center!

Our team designed, produced and delivered 8 interactive and immersive multimedia exhibits to elevate the traditional observation deck experience & enable both locals and visitors to view Boston from new and unexpected perspectives. We had the pleasure of bringing this project to life with our partners Electrosonic, JRA, Boston Properties, and Nanolumens - LED Visualization Solutions.

Thrilled to hear that The Globe at AT&T Discovery District was selected as a Platinum Winner at the 2023 MUSE Awards in the Experiential & Immersive Design category.

Congratulations to our partners as well: Gensler, Made Music Studio, Electrosonic. Collaborations like these make for the most incredible experiences!

From November 16-19, the Float4 team is heading to Orlando for the 2021 IAAPA Expo, the premiere destination for leisure and attractions industry professionals!This year, we are proud Electrosonic media partners.

Meet Float4‘s own Alexandre Simionescu & Renée Hampton for a chat at the Orange County Convention Center, booth #1362. Looking forward to seeing you there!

A fantastic way to start off the new year! Float4 and Realmotion teams were rewarded for their contributions to three amazing projects thanks to the Digital Signage Federation Awards – the Statue of Liberty Museum, the Seminole Hard Rock Hotel & Casino, and the Time Tower at LAX.

The Digital Signage Federation® (DSF) is the only independent not-for-profit trade organization serving the digital signage industry.Congratulations to all the award winners, and a huge thank you to our clients and partners for giving us the opportunity to contribute to these stunning projects!