Pre-visualization allows us to experiment and storyboard with different staging and art direction options, without the costs of actual production.

We’re incredibly excited to introduce our new webinar series, Crafting Memories.

On the week of the one-year anniversary of the opening of The Statue of Liberty Museum, we invited the incredible Emily Webster (Creative, Principal) from ESI Design, an NBBJ Studio, to chat with us about immersive and interactive exhibits, and what you should consider when incorporating digital content and tech in museums.

The past few months have changed the status quo in a multitude of ways we could have never imagined nor intended.

Thankfully, our team remains healthy, and we were able to efficiently transition our operations to remote work. The coding, animating, rendering, designing, creating, and everything in between, continues to progress.

We’ll be developing informational resources and organizing virtual educational sessions to inspire creative and technical opportunities of engagement. We’ll release more details about our upcoming initiatives shortly.

In the meantime, we wish you good health and well-being as we navigate these times together.

The countdown is on! The Statue of Liberty Museum has made it to Architectural Digest’s Most Anticipated Buildings. We’re excited to let you know what we’ve done for the project. But for now, here’s a sneak peak at what’s to come!

How are hospitality brands using AV Technology to provide guests with an exceptional experience? To illustrate how, our co-founder Alexandre Simionescu discusses our work with the Sofitel Baltimore Welcome Wall. Additionally, he highlights the importance of branding and communication in a hotel space.

Inavate interviewed co-founder Alexandre Siminonescu for Paul Milligan’s piece on AV and transportation. In addition to our work with the Vancouver Airport, Alex discusses on-site access, object-based audio, and the role of AV in passenger experience.

Powered by our real-time technology RealMotion™, over 4.4 million annual visitors will have the opportunity to discover the story of the Statue of Liberty through a compelling curation of interactive experiences. Designed by architect FXCollaborative, with exhibit and experience designer ESI Design, and working with FLOAT4 on the production and integration of interactive content, the 26,000-square-foot museum set to open in 2019 will showcase the history, global impact, and future of the symbolic Statue of Liberty.

We are thrilled to learn that our project CityWalk just got shortlisted for the ‘Best Customer Experience Initiative’ at the prestigious World Retail Awards. Launched in 2007, the World Retail Awards have been recognizing the very best retailers and retail initiatives across a range of categories for 10 years. Influential retailers (and past winners) include Tommy Hilfiger, Marks & Spencer – RKCR/Y&R, Sephora, TOMS Amazon, Siam Discovery Exploratorium and Boyner Group.

Our team took on the challenge to develop a massive real-time digital canvas embedded in the 900 North Michigan Shops’ ceiling, inviting visitors to look up, into moments of delight. Powered by our RealMotion platform, the 190-foot long media feature divided into ten sections reveals dynamic and evocative content. From lifelike flocks of birds which will never fly the same way twice, to bristling trees growing brighter by daylight – data storytelling is the star of the show.

LG recently announced their OLED Canyon and Float4’s Alex Simionescu talks about its impact on the commercial audiovisual industry along with friends from Diversified. and beyerdynamic, Inc. Listen to the full podcast by clicking below!

Brands are experimenting to give retail a boost and technology is at the forefront of the discussion. In this episode of AVIXA Soundbites, we hear more about how AV builds better outcomes for the retail industry.

Incredibly grateful for having two of our projects – CityWalk Dubai and Sofitel Hotel Paris – recognized at this year’s How International Design Awards respectively in the Best of Show and Merit Award! The International How Design Awards celebrates the best creative work from around the globe.

Excited to participate in HUB MTL’s first annual edition spanning creative industries as diverse as music, digital arts, sound, video and artificial intelligence! Alex Simionescu will take the stage to share FLOAT4’s experience in bringing the best out of Montreal’s talent pool to create a large-scale immersive experience. Where you ask? In none other than Dubai!

Alex Simionescu gives a behind the scenes look into how technology is redefining design in interesting, new ways – with a focus on the hospitality industry. This session explores the design process behind the Sofitel Hotel’s interactive wall ”TOM”, located in the heart of Paris. For more information about the conference:

If you’re heading to Digital Signage Week, let us know! FLOAT4’s co-founder Alexandre Simionescu will be talking about Next Generation Public Experiences at SEGD‘s Xlab. In the meantime, here’s a useful pocket guide on what you shouldn’t miss out on!

Business Insider is talking about the rise of integrated audiovisual experiences & mentions FLOAT4’s evolving role in hospitality design! Float4 co-founder Alexandre Simionescu will also be speaking at this year’s BDNY event, the leading trade fair and conference for the hospitality design industry.

We’re incredibly grateful to have contributed to the AV Awards’ Corporate Project of the Year Winner — eBay Main Street! A huge thank you to eBay, ESI Design, Diversified and everyone in between for such a great collaboration!

Have a look at System Contractor News “The Way They See It” Q&A with Sevan Dalkian about how his love for video games inspired his work in real-time technology.

Interested in learning more about how AV experiences are driving engagement in retail?

We’ve got you covered with this latest industry report by InfoComm International. CityWalk, our multimedia show integrated into a luxurious retail destination in Dubai is also featured. Click here to read all about it!

Interested in learning more about the power of integrated AV experiences in the hospitality industry?

Feed your curiosity with this report by InfoComm International. “TOM“, our seamless digital experience integrated into a Parisian Sofitel Hotel is also part of the feature!

Our team was invited to create an exclusive digital installation at C2 Montreal, a conference that brings together commerce & creativity to explore trends, opportunities, disruptions and majors shifts on the horizon. This year’s business conference explores the theme of Ecosystems.

Our interactive installation entitled Stable-Unstable intends to blur the lines between nature and artificiality and explores our impact onto living ecosystems!

Grateful for having two of our projects – eBay MainStreet and CityWalk Dubai – nominated at this year’s AV Awards in the best corporate and best hospitality categories! The AV Awards recognize best practice, reward innovation and celebrate excellence across the global audio visual industry.

What’s the process behind our latest digital experience integrated into a 19th century Parisian hotel? Our multidisciplinary team takes you on the journey from the idea to the finished product and beyond.

Float4 has been included in AVNetwork’s list of ‘Nine Experience Design Firms You Need To Know.’ What an honour to be recognized alongside other amazing studios!

We are honoured to be accepting an award at the DSE Apex Awards in the Public Spaces category for our project City Walk Dubai. These awards are designed to recognize and honour achievement in the installation of digital displays and interactive technology and the creation of compelling viewer content. We thank all our collaborators & partners near and far!

Float4 elevates the guest and brand experience at the Sofitel Paris Baltimore Hotel with a custom-made welcome wall. Located at the heart of the hotel’s lobby, the wall features artistic, interactive and informative content. Perfectly integrated into this 19th century townhouse, the high-resolution multitouch wall is inspired by the city itself. Visitors can access real-time information, draw and share their artwork as well as take selfies thanks to the integrated photo booth. Overall, design and technology merged with purpose offers guests a memorable experience!

Our co-founder Alexandre Simionescu spoke with Michael Tutton on 16:9’s ‘Projects Podcast’. In this episode, they discussed our work on City Walk. In addition, they covered the synergy between advertising, architecture and entertainment in a retail landscape.

And none other than our own General Manager Stéphane D’Astous will go on stage to share his knowledge of our industry! The conference/masterclass/meet-up explores creative forms & their purpose in our globalized economic world.

In the past years, Float4’s available space in the studio has become a scarce resource.The new Float4 office in Montreal will be twice the size, as a result, a perfect place to welcome our abundance of plants, friendly pets and big ideas!

Want to have a preview of what we’ve been up to lately? Check out a visual recap of our latest work covering projection mapping, interactive and generative content.

Float4 has come a long way since we started more than 8 years ago and the past year has been particularly stellar. We thank our partners, employees & collaborators to have once again made this an amazing year for us. 2017: Bring it on!

Following a recent strategic repositioning, we now produce our work under a new identity created by design studio byHAUS. Our new brand recalls the myriad of surfaces on which our richly imaginative work comes to life.