Latest news

Float4 at 2021 IAAPA Expo!

From November 16-19, the Float4 team is heading to Orlando for the 2021 IAAPA Expo, the premiere destination for leisure and attractions industry professionals!

This year, we are proud Electrosonic media partners. Meet Float4‘s own Alexandre Simionescu & Renée Hampton for a chat at the Orange County Convention Center, booth #1362. Looking forward to seeing you there!


Float4 Projects Win Big at Digital Signage Federation Awards 2020

A fantastic way to start off the new year! Float4 and RealMotion teams were rewarded for their contributions to three amazing projects thanks to the Digital Signage Federation Awards – the Statue of Liberty Museum, the Seminole Hard Rock Hotel & Casino, and the Time Tower at LAX. The Digital Signage Federation® (DSF) is the only independent not-for-profit trade organization serving the digital signage industry.

Congratulations to all the award winners, and a huge thank you to our clients and partners for giving us the opportunity to contribute to these stunning projects!

Why Pre-Visualization Rocks

Pre-visualization allows us to experiment and storyboard with different staging and art direction options, without the costs of actual production.

Crafting Memories: The Future of the Workplace Experience (Gensler)

On the second episode of our web series, Crafting Memories, Michael Schneider (Director, Media Architecture at Gensler) chats with FLOAT4 co-founder Alexandre Simionescu about the changing role of the workplace, and how experience design and built environments can support those changes.

Crafting Memories: On the Future of the Interactive Museum (ESI Design)

We’re incredibly excited to introduce our new webinar series, Crafting Memories.

On the week of the one-year anniversary of the opening of The Statue of Liberty Museum, we invited the incredible Emily Webster (Creative, Principal) from ESI Design, an NBBJ Studio, to chat with us about immersive and interactive exhibits, and what you should consider when incorporating digital content and tech in museums.

Craft Memories for the New Normal: Our Efforts to Flatten the Curve

The past few months have changed the status quo in a multitude of ways we could have never imagined nor intended.

Thankfully, our team remains healthy, and we were able to efficiently transition our operations to remote work. The coding, animating, rendering, designing, creating, and everything in between, continues to progress.

We’ll be developing informational resources and organizing virtual educational sessions to inspire creative and technical opportunities of engagement. We’ll release more details about our upcoming initiatives shortly.

In the meantime, we wish you good health and well-being as we navigate these times together.

The Statue of Liberty Museum Featured on SEGD!

SEGD took a deep dive into the makings of the Statue of Liberty Museum. Undoubtedly, ‘Lighting the Way’ is one of the most in-depth write-ups about the project. As well, it highlights how ESI Design, an NBBJ Studio, Diversified, FX Collaborative, and Float4 collaborated on the project!

The Statue of Liberty Museum on Architectural Digest’s 14 Most Anticipated Buildings of 2019!

The countdown is on! The Statue of Liberty Museum has made it to Architectural Digest’s Most Anticipated Buildings. We’re excited to let you know what we’ve done for the project. But for now, here’s a sneak peak at what’s to come!

AV Solutions Make the Hospitality Industry More Hospitable featuring Alexandre Simionescu

How are hospitality brands using AV Technology to provide guests with an exceptional experience? To illustrate how, our co-founder Alexandre Simionescu discusses our work with the Sofitel Baltimore Welcome Wall. Additionally, he highlights the importance of branding and communication in a hotel space.

AV and the Transport Sector featuring Alexandre Simionescu

Inavate interviewed co-founder Alexandre Siminonescu for Paul Milligan’s piece on AV and transportation. In addition to our work with the Vancouver Airport, Alex discusses on-site access, object-based audio, and the role of AV in passenger experience.

Meet us at the Digital Signage Expo!

We’ll be in Las Vegas next week for DSE, the world’s largest tradeshow of digital display & interactive technologies! Let’s get in touch if you’re also attending!

The Statue of Liberty Museum’s Interactive Exhibits Powered by FLOAT4

Powered by our real-time technology RealMotion™, over 4.4 million annual visitors will have the opportunity to discover the story of the Statue of Liberty through a compelling curation of interactive experiences. Designed by architect FXCollaborative, with exhibit and experience designer ESI Design, and working with FLOAT4 on the production and integration of interactive content, the 26,000-square-foot museum set to open in 2019 will showcase the history, global impact, and future of the symbolic Statue of Liberty.

Announcing Best Customer Experience Initiative at the World Retail Awards for CityWalk Dubai!

We are thrilled to learn that our project CityWalk just got shortlisted for the ‘Best Customer Experience Initiative’ at the prestigious World Retail Awards. Launched in 2007, the World Retail Awards have been recognizing the very best retailers and retail initiatives across a range of categories for 10 years. Influential retailers (and past winners) include Tommy Hilfiger, Marks & Spencer – RKCR/Y&R, Sephora, TOMS Amazon, Siam Discovery Exploratorium and Boyner Group.

Media Ceiling at 900 North Michigan Shops

Our team took on the challenge to develop a massive real-time digital canvas embedded in the 900 North Michigan Shops’ ceiling, inviting visitors to look up, into moments of delight. Powered by our RealMotion platform, the 190-foot long media feature divided into ten sections reveals dynamic and evocative content. From lifelike flocks of birds which will never fly the same way twice, to bristling trees growing brighter by daylight – data storytelling is the star of the show.

AV Integrator As Storyteller : It’s Time to Embrace It

Should audiovisual integrators rethink their role in the creation of memorable experiences? This Sound & Video Contractor piece looks at AV integrators as storytellers and provides a fresh perspective on the role of collaboration!

Alex Simionescu Talks About Commercial AV, Investment Banking and Connecting With Customers

LG recently announced their OLED Canyon and Float4’s Alex Simionescu talks about its impact on the commercial audiovisual industry along with friends from Diversified. and beyerdynamic, Inc. Listen to the full podcast by clicking below!

FLOAT4 Talks Experimental Retail with AVIXA

Brands are experimenting to give retail a boost and technology is at the forefront of the discussion. In this episode of AVIXA Soundbites, we hear more about how AV builds better outcomes for the retail industry.

Two of Our Projects Win at the How International Design Awards!

Incredibly grateful for having two of our projects – CityWalk Dubai and Sofitel Hotel Paris – recognized at this year’s How International Design Awards respectively in the Best of Show and Merit Award! The International How Design Awards celebrates the best creative work from around the globe.

All About eBay Main Street’s Interactive Transformation

In this edition of the SVC Podcast, Contributing Editor Bennett Liles talks with Alexandre Simionescu and Sevan Dalkian as well as our partners from Diversified about the installation of a new AV environment and interactive video wall  imagined by ESI Design & featuring RealMotion, at the headquarters of eBay in San Jose, California.

Montreal’s Market Place for the Creative Industries : HUB MTL

Excited to participate in HUB MTL’s first annual edition spanning creative industries as diverse as music, digital arts, sound, video and artificial intelligence! Alex Simionescu will take the stage to share FLOAT4’s experience in bringing the best out of Montreal’s talent pool to create a large-scale immersive experience. Where you ask? In none other than Dubai!

AV Innovation Conversation at BDNY – Behind The Scenes

Alex Simionescu gives a behind the scenes look into how technology is redefining design in interesting, new ways – with a focus on the hospitality industry. This session explores the design process behind the Sofitel Hotel’s interactive wall ”TOM”, located in the heart of Paris. For more information about the conference:

FLOAT4 at NYC Digital Signage Week

If you’re heading to Digital Signage Week, let us know! FLOAT4’s co-founder Alexandre Simionescu will be talking about Next Generation Public Experiences at SEGD‘s Xlab. In the meantime, here’s a useful pocket guide on what you shouldn’t miss out on!

FLOAT4 Talks Disrupted Spaces at SEGD’s Xlab in NYC

We’re heading to the New York Digital Signage Week from October 30th to November 3rd! Float4 co-founder Alexandre Simionescu will be exploring what it takes to create next generation public spaces, from 100 million pixels of digital content to water-screen projections and kinetic fountains. The conference will be held as part of Xlab, SEGD‘s annual event.

Rise of Integrated Audiovisual Experiences on Business Insider

Business Insider is talking about the rise of integrated audiovisual experiences & mentions FLOAT4’s evolving role in hospitality design! Float4 co-founder Alexandre Simionescu will also be speaking at this year’s BDNY event, the leading trade fair and conference for the hospitality design industry.

AV Awards Corporate Project of the Year Winner — eBay Main Street!

We’re incredibly grateful to have contributed to the AV Awards’ Corporate Project of the Year Winner — eBay Main Street! A huge thank you to eBay, ESI Design, Diversified and everyone in between for such a great collaboration!

Discover Float4 co-founder Sevan Dalkian’s inspirational story

Have a look at System Contractor News “The Way They See It” Q&A with Sevan Dalkian about how his love for video games inspired his work in real-time technology.

InfoComm Roundtable : How do AV elements fit in the design tool kit?

Discover what experts have to say about integrated design-tech concepts at the latest InfoComm roundtable event! Float4 co-founder Alexandre Simionescu also participated in the worldwide A/V trade association conference.

How To Drive Engagement in Retail with AV Experiences

Interested in learning more about how AV experiences are driving engagement in retail?

We’ve got you covered with this latest industry report by InfoComm InternationalCityWalk, our multimedia show integrated into a luxurious retail destination in Dubai is also featured. Click here to read all about it!

Feed your curiosity – Insightful Industry Report by InfoComm International

Interested in learning more about the power of integrated AV experiences in the hospitality industry?

Feed your curiosity with this report by InfoComm International. “TOM“, our seamless digital experience integrated into a Parisian Sofitel Hotel is also part of the feature!

Interactive Aquarium at C2 Montreal

Our team was invited to create an exclusive digital installation at C2 Montreal, a conference that brings together commerce & creativity to explore trends, opportunities, disruptions and majors shifts on the horizon. This year’s business conference explores the theme of Ecosystems.

Our interactive installation entitled Stable-Unstable intends to blur the lines between nature and artificiality and explores our impact onto living ecosystems!

Latest Digital Installation at Canadian Casino!

Inspired by the Casino’s cultural heritage, this new digital installation combines interactive content and augmented reality capsules to add an element of surprise to the customer journey!

Two of Float4’s Projects Shortlisted at this Year’s AV Awards!

Grateful for having two of our projects – eBay MainStreet and CityWalk Dubai – nominated at this year’s AV Awards in the best corporate and best hospitality categories! The AV Awards recognize best practice, reward innovation and celebrate excellence across the global audio visual industry.

Sofitel Hotel Making-Of

What’s the process behind our latest digital experience integrated into a 19th century Parisian hotel? Our multidisciplinary team takes you on the journey from the idea to the finished product and beyond.

Float4 is one of AVNetwork’s The Nine!

Float4 has been included in AVNetwork’s list of ‘Nine Experience Design Firms You Need To Know.’ What an honour to be recognized alongside other amazing studios!

Architizer A+Awards Finalist

We’re honoured to be selected as an Architizer A+Awards finalist – and you can help us become a winner! Architizer is the world’s largest and fastest growing website for architecture has launched the definitive architectural award program with 100+ categories and more than 400 jurors. The Architizer A+Awards received entries from over 100 countries and represents the best of architecture and design worldwide.

Vote for CityWalk in the Shopping Center Category by following the link below!

We’re finalists at DSE Apex Awards!

We are honoured to be accepting an award at the DSE Apex Awards in the Public Spaces category for our project City Walk Dubai. These awards are designed to recognize and honour achievement in the installation of digital displays and interactive technology and the creation of compelling viewer content. We thank all our collaborators & partners near and far!

Float4’s Digital Experience at Luxurious Parisian Hotel!

Float4 elevates the guest and brand experience at the Sofitel Paris Baltimore Hotel with a custom-made welcome wall. Located at the heart of the hotel’s lobby, the wall features artistic, interactive and informative content. Perfectly integrated into this 19th century townhouse, the high-resolution multitouch wall is inspired by the city itself. Visitors can access real-time information, draw and share their artwork as well as take selfies thanks to the integrated photo booth. Overall, design and technology merged with purpose offers guests a memorable experience!

Podcast: City-Walk with Alexandre Simionescu

Our co-founder Alexandre Simionescu spoke with Michael Tutton on 16:9’s ‘Projects Podcast’. In this episode, they discussed our work on City Walk. In addition, they covered the synergy between advertising, architecture and entertainment in a retail landscape.

City Walk Dubai

Float4 kicks off 2017 in Dubai with an all-new multimedia show that merges LED, video mapping, water-screen projection, digital canopy and sound experience. Meraas City Walk, a new outdoor retail shopping concept has now come to life thanks to over 100,000,000 pixels of digital content, spread over 30 exhibition areas, making it the largest digital deployment integrated into a retail destination in the world.

Float4 at Chromatic PRO!

And none other than our own General Manager Stéphane D’Astous will go on stage to share his knowledge of our industry! The conference/masterclass/meet-up explores creative forms & their purpose in our globalized economic world.

Moving into our new studio in less than 3 months!

In the past years, Float4’s available space in the studio has become a scarce resource.The new Float4 office in Montreal will be twice the size, as a result, a perfect place to welcome our abundance of plants, friendly pets and big ideas!

Latest work

Want to have a preview of what we’ve been up to lately? Check out a visual recap of our latest work covering projection mapping, interactive and generative content.

Launch of our brand new service offer!

Over the past 9 years we’ve perfected our interactive walls service that has sought to attract, engage & retain our clients’ audiences. Our interactive turnkey solution combines services from our creative studio as well as our proprietary technology to create custom fitted solutions. We invite you to check out our new microsite!

2017: Bring it on!

Float4 has come a long way since we started more than 8 years ago and the past year has been particularly stellar. We thank our partners, employees & collaborators to have once again made this an amazing year for us. 2017: Bring it on!

Our new brand identity in the spotlight

Following a recent strategic repositioning, we now produce our work under a new identity created by design studio byHAUS. Our new brand recalls the myriad of surfaces on which our richly imaginative work comes to life.

Stéphane D’Astous named General Manager

With an impressive track record of several executive and operational positions (ExMoment Factory, Alliance, numérique, Eidos, Ubisoft, Bombardier) including a solid experience in the digital industry, Stéphane will guide Float4’s expansion into new national and international markets, in addition to overseeing the company’s long-term strategy.

Latest Digital Art Wall for Royal Caribbean

Our most recent project for Royal Caribbean aimed at elevating the guest experience for its visitors. Featured in the main esplanade, our digital art wall invites every type of passenger to want to engage and play.