We’re incredibly excited to introduce our new webinar series, Crafting Memories.

Hosted by Float4 co-founder Alexandre Simionescu, Crafting Memories is an educational fire-side chat with some of our creative and technological partners from past Float4 projects on the process of developing digital experiences, industry trends, and the notion of connection in a changing world.

On the week of the one-year anniversary of the opening of The Statue of Liberty Museum, we’ve invited the incredible Emily Webster (Creative, Principal) from ESI Design, an NBBJ Studio, to chat with us about immersive and interactive exhibits, and what you should consider when incorporating digital content and tech in museums.

Join us on Tuesday, May 19th at 2:00pm EST!

The past few months have changed the status quo in a multitude of ways we could have never imagined nor intended.

Thankfully, our team remains healthy, and we were able to efficiently transition our operations to remote work. The coding, animating, rendering, designing, creating, and everything in between, continues to progress.

We’ll be developing informational resources and organizing virtual educational sessions to inspire creative and technical opportunities of engagement. We’ll release more details about our upcoming initiatives shortly.

In the meantime, we wish you good health and well-being as we navigate these times together.

SEGD took a deep dive into the makings of the Statue of Liberty Museum. Undoubtedly, ‘Lighting the Way’ is one of the most in-depth write-ups about the project. As well, it highlights how ESI Design, an NBBJ Studio, Diversified, FX Collaborative, and Float4 collaborated on the project!

How are hospitality brands using AV Technology to provide guests with an exceptional experience? To illustrate how, our co-founder Alexandre Simionescu discusses our work with the Sofitel Baltimore Welcome Wall. Additionally, he highlights the importance of branding and communication in a hotel space.

Inavate interviewed co-founder Alexandre Siminonescu for Paul Milligan’s piece on AV and transportation. In addition to our work with the Vancouver Airport, Alex discusses on-site access, object-based audio, and the role of AV in passenger experience.

We’ll be in Las Vegas next week for DSE, the world’s largest tradeshow of digital display & interactive technologies! Let’s get in touch if you’re also attending!

We are thrilled to learn that our project CityWalk just got shortlisted for the ‘Best Customer Experience Initiative’ at the prestigious World Retail Awards. Launched in 2007, the World Retail Awards have been recognizing the very best retailers and retail initiatives across a range of categories for 10 years. Influential retailers (and past winners) include Tommy Hilfiger, Marks & Spencer – RKCR/Y&R, Sephora, TOMS Amazon, Siam Discovery Exploratorium and Boyner Group.

Our team took on the challenge to develop a massive real-time digital canvas embedded in the 900 North Michigan Shops’ ceiling, inviting visitors to look up, into moments of delight. Powered by our RealMotion platform, the 190-foot long media feature divided into ten sections reveals dynamic and evocative content. From lifelike flocks of birds which will never fly the same way twice, to bristling trees growing brighter by daylight – data storytelling is the star of the show.

Should audiovisual integrators rethink their role in the creation of memorable experiences? This Sound & Video Contractor piece looks at AV integrators as storytellers and provides a fresh perspective on the role of collaboration!

Brands are experimenting to give retail a boost and technology is at the forefront of the discussion. In this episode of AVIXA Soundbites, we hear more about how AV builds better outcomes for the retail industry.

Incredibly grateful for having two of our projects – CityWalk Dubai and Sofitel Hotel Paris – recognized at this year’s How International Design Awards respectively in the Best of Show and Merit Award! The International How Design Awards celebrates the best creative work from around the globe.

In this edition of the SVC Podcast, Contributing Editor Bennett Liles talks with Alexandre Simionescu and Sevan Dalkian as well as our partners from Diversified about the installation of a new AV environment and interactive video wall  imagined by ESI Design & featuring RealMotion, at the headquarters of eBay in San Jose, California.

Alex Simionescu gives a behind the scenes look into how technology is redefining design in interesting, new ways – with a focus on the hospitality industry. This session explores the design process behind the Sofitel Hotel’s interactive wall ”TOM”, located in the heart of Paris. For more information about the conference:

If you’re heading to Digital Signage Week, let us know! FLOAT4’s co-founder Alexandre Simionescu will be talking about Next Generation Public Experiences at SEGD‘s Xlab. In the meantime, here’s a useful pocket guide on what you shouldn’t miss out on!

We’re heading to the New York Digital Signage Week from October 30th to November 3rd! Float4 co-founder Alexandre Simionescu will be exploring what it takes to create next generation public spaces, from 100 million pixels of digital content to water-screen projections and kinetic fountains. The conference will be held as part of Xlab, SEGD‘s annual event.

We’re incredibly grateful to have contributed to the AV Awards’ Corporate Project of the Year Winner — eBay Main Street! A huge thank you to eBay, ESI Design, Diversified and everyone in between for such a great collaboration!

Have a look at System Contractor News “The Way They See It” Q&A with Sevan Dalkian about how his love for video games inspired his work in real-time technology.

Discover what experts have to say about integrated design-tech concepts at the latest InfoComm roundtable event! Float4 co-founder Alexandre Simionescu also participated in the worldwide A/V trade association conference.

Interested in learning more about the power of integrated AV experiences in the hospitality industry?

Feed your curiosity with this report by InfoComm International. “TOM“, our seamless digital experience integrated into a Parisian Sofitel Hotel is also part of the feature!

Our team was invited to create an exclusive digital installation at C2 Montreal, a conference that brings together commerce & creativity to explore trends, opportunities, disruptions and majors shifts on the horizon. This year’s business conference explores the theme of Ecosystems.

Our interactive installation entitled Stable-Unstable intends to blur the lines between nature and artificiality and explores our impact onto living ecosystems!

Inspired by the Casino’s cultural heritage, this new digital installation combines interactive content and augmented reality capsules to add an element of surprise to the customer journey!

What’s the process behind our latest digital experience integrated into a 19th century Parisian hotel? Our multidisciplinary team takes you on the journey from the idea to the finished product and beyond.

Float4 has been included in AVNetwork’s list of ‘Nine Experience Design Firms You Need To Know.’ What an honour to be recognized alongside other amazing studios!

We’re honoured to be selected as an Architizer A+Awards finalist – and you can help us become a winner! Architizer is the world’s largest and fastest growing website for architecture has launched the definitive architectural award program with 100+ categories and more than 400 jurors. The Architizer A+Awards received entries from over 100 countries and represents the best of architecture and design worldwide.

Vote for CityWalk in the Shopping Center Category by following the link below!

Float4 elevates the guest and brand experience at the Sofitel Paris Baltimore Hotel with a custom-made welcome wall. Located at the heart of the hotel’s lobby, the wall features artistic, interactive and informative content. Perfectly integrated into this 19th century townhouse, the high-resolution multitouch wall is inspired by the city itself. Visitors can access real-time information, draw and share their artwork as well as take selfies thanks to the integrated photo booth. Overall, design and technology merged with purpose offers guests a memorable experience!

Our co-founder Alexandre Simionescu spoke with Michael Tutton on 16:9’s ‘Projects Podcast’. In this episode, they discussed our work on City Walk. In addition, they covered the synergy between advertising, architecture and entertainment in a retail landscape.

Float4 kicks off 2017 in Dubai with an all-new multimedia show that merges LED, video mapping, water-screen projection, digital canopy and sound experience. Meraas City Walk, a new outdoor retail shopping concept has now come to life thanks to over 100,000,000 pixels of digital content, spread over 30 exhibition areas, making it the largest digital deployment integrated into a retail destination in the world.

In the past years, Float4’s available space in the studio has become a scarce resource.The new Float4 office in Montreal will be twice the size, as a result, a perfect place to welcome our abundance of plants, friendly pets and big ideas!

Want to have a preview of what we’ve been up to lately? Check out a visual recap of our latest work covering projection mapping, interactive and generative content.

Over the past 9 years we’ve perfected our interactive walls service that has sought to attract, engage & retain our clients’ audiences. Our interactive turnkey solution combines services from our creative studio as well as our proprietary technology to create custom fitted solutions. We invite you to check out our new microsite!

Following a recent strategic repositioning, we now produce our work under a new identity created by design studio byHAUS. Our new brand recalls the myriad of surfaces on which our richly imaginative work comes to life.

Our most recent project for Royal Caribbean aimed at elevating the guest experience for its visitors. Featured in the main esplanade, our digital art wall invites every type of passenger to want to engage and play.