Float4 designed, produced and integrated a content piece for the Oculus installation at the Seminole Hard Rock Hotel & Casino in Hollywood, Florida, for the song I LOVE IT by the band Icona Pop.
The creative intention behind this Hard Rock Hotel Oculus show was to build a show with a new visual language and drama not previously seen in the Oculus. The show features custom animated content displayed on the Main Screen and the vertical LED columns as well as custom animated content projected onto the central water feature.
"I Love It" is an opportunity for guests to indulge in the visual energy and impact of a live performance as they begin their journey in the Guitar-shaped Hotel. For 3 minutes and 15 seconds, the Oculus feels like it is the soul of the building and is breaking all the rules.
