The Seminole Hard Rock Hotel & Casino

LED Spectacle

This project was managed, directed, engineered, and installed by DCL, who also commissioned Float4 to design and program the Guitar Show.
The façade of the Seminole Hard Rock Hotel & Casino is both a media system and a dynamic sculpture. Its surface is lined with 16,800 LED video fixtures (V-Sticks), transforming the building into a monumental stage for nightly musical showcases. Six high-powered lasers stretch nearly 20,000 feet into the sky, evoking the strings of a guitar neck.
Each show is driven by a content sequence created by the Float4 team. Working closely with SACO Technologies, who supplied the V-Sticks, we choreographed the light and color to bring rhythm, movement, and emotion to the structure—turning architecture into performance.
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