Float4 was brought on to spearhead the content creation, program strategy, and technology infrastructure design for a new outdoor retail destination: City Walk by Meraas Holding, a key innovator in the United Arab Emirates (UAE)
With an aggregate canvas of more than 100,000,000 pixels, the digital experience is equivalent in size to 12 football fields.
This immersive digital installation is meticulously integrated into the architecture and is an unmatched destination for tourists and locals alike.
