City Walk Immersive Experience
City Walk is an all new lifestyle concept in Dubai: a destination that inspires both locals and visitors to get together.
After the U.S. and Europe, we’re excited to continue our expansion in international markets with our most ambitious multimedia projects ever in Dubai, UAE. Meraas Holding entrusted us with all content creation, program strategy and technology infrastructure design for the new outdoor retail environment: City Walk.
With an aggregate canvas of over 100000000 pixels, the digital experience is equivalent in size to 12 football fields and is meticulously integrated into the architecture, to create an unmatched destination for tourists and locals alike.