City Walk: An Immersive Shopping Experience

City Walk is an all new lifestyle concept in Dubai: a destination that inspires both locals and visitors to get together.

Meraas Holding is a key innovator in the UAE, and develop and market a portfolio of projects that span across the sectors of real estate, retail, hospitality, technology, leisure & entertainment among others. Float4 was brought on by Meraas Holding to spearhead the content creation, program strategy and technology infrastructure design for the new outdoor retail environment: City Walk.

With an aggregate canvas of over 100000000 pixels, the digital experience is equivalent in size to 12 football fields. This immersive digital installation is meticulously integrated into the architecture, and is an unmatched destination for tourists and locals alike.