City Walk Immersive Experience

City Walk is an all new lifestyle concept in Dubai: a destination that inspires both locals and visitors to get together.

After the U.S. and Europe, we’re excited to continue our expansion in international markets with our most ambitious multimedia projects ever in Dubai, UAE. Meraas Holding entrusted us with all content creation, program strategy and technology infrastructure design for the new outdoor retail environment: City Walk.

With an aggregate canvas of over 100000000 pixels, the digital experience is equivalent in size to 12 football fields and is meticulously integrated into the architecture, to create an unmatched destination for tourists and locals alike.

“This 360 experience gives the audience a multitude of viewpoints that makes every occurrence unique”

Meraas Holding

City Walk Immersive Experience

Meraas Holding positions itself as a key innovator in the UAE, developing and marketing a portfolio of projects that span across the sectors of real estate, retail, hospitality, technology, leisure & entertainment among others.